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AIA Committee on Design “Branding the American
House” Ideas Competition
The AIA Committee on Design invited architects, students, and
allied design professionals to submit sketches to the international
2008 COD Ideas Competition: Branding the American House. Through a
sketch design problem, submitters were asked to examine parallels
between design professions and the automobile industry.
This year’s jury included : Glen LeRoy, FAIA, Dean, College of
Design, Lawrence Technological University; Paul Urbanek, AIA, LEED
AP, Vice President of Design, SmithGroup; Wendy Fry, ASLA, The
Mannik and Smith Group; Tanya Sepell, Design Institute Group,
Design Director Detroit, Michigan; and Tom Buresh, Associate Dean
for Academic Affairs, Professor and Chair of Architecture, Taubman
College of Architecture and Urban Planning, University of
Michigan.
Please click here to view all of the submitted
projects.
The jury selected 3 projects to receive
recognition.
1st place
REACHOME
Submitter: Daniel Scully
Firm: Daniel V. Scully/Architects
Jury Comments: “The jury appreciates that the car is a central
feature of the home and the life-style of the subject family. This
solution correctly comprehends the transportation, recreation, and
travel priorities of the competition and the family. It provides
for multi-modal transportation and recreation interests—from
the car to the bike to the kayak, which were all accommodated in
the “car room.” The solution represents a modest, energy
efficient (LEED) house that is very much in keeping with the
family’s income profile.
2nd place
Modulation
Submitter: James Leach
Firm: Leo A Daly
Jury Comments: ” The jury believes this house expresses a
simple and affordable lifestyle that is consistent with the subject
family and the intent of the program statement. The house is
elegantly designed and detailed with a simple palate of
materials.”
3rd place
Extended Stay
Submitter: Christine Mondor
Firm: evolve environment::architecture
Jury Comments: “The jury feels that this house represents an
innovative concept that clearly addresses an “alternative fuel
lifestyle,” as well as the creation of alternative energy. The
house ties conceptually into advanced behavioral and biofeedback
systems; and the electric car is fundamental to the design
concept.”
Honorable Mention:
Eco-Icon Residence
Submitter: Will Shepphird
Firm: Shepphird Associates
Nautilia House
Submitter: Fernando Gonzalez Diaz
Firm: Urban Venture Group Architects
An exhibition of the winning entries and a conference session
devoted to the competition will be held at the AIA/COD “Design
Parallels” conference in Detroit, April 3-5, 2008 (please see
the full agenda online at: http://www.aia.org/cod). Winning entries
will also be displayed at the 2008 AIA National Convention and
Expo, in Boston from May 15-17, 2008. If you plan to attend the AIA
Convention, we encourage you to view this exhibition in the Expo
hall.
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